Top 5 Social Networking Apps in Italy: Q4 2021 Performance

During the fourth quarter of 2021, the top 5 social networking apps in Italy demonstrated varying performance trends across weekly downloads, revenue, and active users. Below, we explore the detailed metrics for each app, sourced from Sensor Tower.

WhatsApp Messenger saw weekly downloads start at 77K and gradually increase, peaking at 173K in the week of December 20. Active users remained stable, hovering around 30.5M, with a slight peak to 30.7M in the same week of December 20.

Telegram Messenger experienced a significant spike in weekly downloads in the week of October 4, reaching 181K, before stabilizing around 87K to 110K for the remainder of the quarter. Active users showed an initial increase from 10.7M to 12.5M in early October but settled around 11M by the end of December.

Facebook maintained a steady weekly revenue, fluctuating between $13K and $24K, with a notable peak in the final week of December. Weekly downloads remained consistent, averaging around 70K, with a peak of 89K in the last week of December. Active users stayed relatively stable at approximately 25.7M, peaking at 26.1M in the week of December 20.

Messenger displayed a consistent weekly revenue, ranging from $266 to $563. Weekly downloads started at 54K and saw a notable increase to 85K in the week of November 8, ending the quarter at 70K. Active users remained stable around 18M throughout the quarter, with a slight peak to 18.4M in early November.

Discord - Talk, Play, Hang Out showed an upward trend in weekly revenue, peaking at approximately $10.8K in the final week of December. Weekly downloads consistently increased from 21K to 38K. Active users grew steadily from 1.4M to 1.5M by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.